Marketing Automation Software
CRM Dragon Beats Marketo
Marketo provides marketing automation software, and they have the investor-driven funding to generate a lot of awareness for their business. So much, in fact, that they can afford to lose over $30M last year. Which is nice, if you are a betting person, and are comfortable hoping they don't go out of business before the money runs out. But that alone isn't why you should ask yourself if Marketo is the best solution for you.
CRM + MARKETING AUTOMATION = EASY
We all know that success hinges on more than just trust in the longevity of a software provider. You want to have the confidence that your marketing software can impact your top and bottom line. You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.
CRM Dragon's email marketing platform has been around since the beginning of email marketing, long before Marketo. Our editor is easy to use and stable. Plus, our marketing automation tools integrate with the CRM Dragon Intelligent CRM automatically. Automating your online marketing efforts will save your business time and money. Customer relationship management, email marketing and eCommerce are a snap when you use CRM Dragon - and are included with every account. You read that right - with CRM Dragon, you don't need to buy another CRM package.
DON'T PAY MORE THAN YOU HAVE TO
CRM Dragon makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Saving you over 95% of Marketo's astronomical price tag, CRM Dragon helps you set it and forget it. All of the features you need for one low monthly price. In addition to email marketing, your CRM Dragon account includes Intelligent CRM, marketing automation, landing pages, project management, event management, website analytics and more.
|Feature||CRM Dragon||Marketo Select|
|Setup Fee||None||Annual contract required|
|Price (based on 5,000 contacts)||$149/month||$3,195/month|
|Free Trial||30 days||Not Available|
|Customer Relationship Management (CRM)||Included||Not Available|
|Lead / Opportunity Management||Included||Included, but requires extra CRM integration|
|Lead Scoring||Included||Included, but requires extra CRM integration|
|Predictive Analytics||Included||Not Available|
|Realtime Alerts||Included||Limited, requires CRM integration|
|Email Targeting||Included||Included, requires extra CRM integration|
|Email Templates||Included||Included but with limited customization|
|Media File Sharing & Storage||Included||Included, but limited tracking|
|Event Registration||Included||Not Available|
|Project Management||Included||Not Available|
|Accounting / Financials||Included||Not Available|
|Ticketing System||Included||Not Available|
|Public & Private Wiki Tools||Included||Not Available|
|Integrated Social Media Manager||Included||Included, but limited scope and integration|
|Website Tracking with Campaign Filtering||Included, and with CRM Integration||Included, but limited CRM integration|
|Website / Landing Page Builder||Included, also allows for personalized webpages, includes SEO tools||Included, but can't be personalized|
|Lead Capture/Web Forms||Included, with auto-responders, logic, and CRM integration||Included, limited CRM integration|
|Blogging Tools||Included||Not Available|
$1.50 phone number/month
Included inbound call manager with text-to-speech, caller recognition and CRM integration
Included click-to-call with automatic CRM integration
Included SMS to opt-in with automatic email address request if not already in CRM
Don't put up with paying too much for software when you don't have to! That's not a typo up there - Marketo really is that expensive, and don't forget you need to pay for your CRM on top of it.
And you don't have to just believe us - take a look at this independent comparison, powered by ombud.com.
We'll help you switch - FREE!
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